GM China seeking reorganization channels pushing new cars and GM's two joint-venture company brilliant performance compared with GM China in the last week has just released the first three quarters of the performance report showed that imports of GM's vehicle brands Savimbi Bo (SAAB) and Opel (OPEL) sales continued to decline, imports of cars become common in China's development as one of the largest short-board global generic products for the Chinese market not many imported cars in the increasingly losing ground today, General Motors in China's future will inevitably add a bit worried.
Last week, General Motors China announced that the first three quarters of this year, GM's performance in China to maintain growth momentum, sales rose 27.8 percent to 472,495.
Among them, Shanghai GM's performance in passenger cars has remained the industry's leading market, has won seven consecutive months of monthly sales champion, 1 to September to more than 210,000 sales have topped more than occupy this position as long as 20 of the Shanghai Volkswagen.
However, the joint venture company and the brilliant performance compared to General Motors in China, the import car business a slump, Saab (SAAB) and Opel (OPEL) less than the sales of two brands 2000, which is less than 500 Saab Vehicles, Opel year-on-year sales growth stalled.
Cadillac luxury car sales with difficult satisfactory, GM bleak performance imported cars.
Saab, Opel unsalable Currently, GM's brands include Buick, Cadillac, Chevrolet, GMC, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall.
In some overseas countries, GM's sales network also sell GM Daewoo, Isuzu, Fuji (Subaru) and Suzuki manufacture of automotive products.
Currently, GM's more than 10 brands in the top five brands in the domestic sales, Buick, Chevrolet has the full realization of China-made brands, Cadillac brand has also been Shanghai GM's introduction.
Only from Saab and Opel in Europe had been the GM China Investment Limited's "GM World" sales channels to sell.
According to statistics, OPEL the whole of last year's sales of 2000, SAAB sales with only 265.
"This year, 2,300 more than last year's sales are a bit difficult.
"Common Chinese people is a concern that.
"SAAB sales have been bad, OPEL also good.
Sometimes only a month SAAB sales of one to two business difficult open.
"Yesterday, Shanghai General Motors an operating business of imported cars dealer said," SAAB brand awareness is the main reason, OPEL is rich product line is not enough.
"GM also said that since the announcement of imports to China since SAAB, SAAB models has been applauded not the embarrassment of Jiaozuo.
SAAB in the North American market experienced the same cold spell, news from General Motors North America sales in the report that the SAAB sales in September this year reached 1,983, but up year-on-year in September last year, 3102 sales, fell to 36.1 percent.
OPEL introduction of the current North American market
Qin Qiang topiramate private badger Shen Jian-Ling Zang harmonic Greek PEL sales growth has virtually ceased.
GM products in imported cars, Cadillac's sales performance in general.
Cadillac has been directly to Shanghai GM to run, but the introduction to the GM, sales of the top brands in general.
Currently, two models of the Cadillac brand sales in 1000 around.
"Cadillac is GM's top brands, we are positioning of its high-end market model, not the pursuit of sales volume.
"General Motors, told reporters.
Integration of sales channels for the delay can not be opened because of the situation, General Motors from the beginning of September on the import of car sales channel integration.
GM China has already announced that the parent company, SAIC and General Motors both sides, with the support of GM China, is currently responsible for the management of the SAAB brand to be taken over by Shanghai GM, the two sides on the matter are the details of planning.
Shanghai General Motors also confirmed to reporters, Shanghai GM has recently formally agreed on by the State Department of Commerce to increase its vehicle distribution business scope of the approval, as a General Motors Buick, Chevrolet, Cadillac and SAAB brands imports Cars in China authorized the dealer.
"Shanghai GM's advantage at home and abroad over the years through the effective integration of resources, the Buick brand on the operating results significantly last year launched a multi-brand strategy, Cadillac, Chevrolet good momentum of development.
"Shanghai GM public relations director Li Zheng Hui said.
"SAAB eventually will be incorporated into the Shanghai GM's system, and the other three brands as a unified planning and management, including its sales channels, marketing and other aspects of the overall consideration will be Shanghai GM, but now there is no specific timetable.
"Shanghai GM said.
Shanghai GM will replace the General Motors China operate independently of the item, the direction is clear is that shareholders of the two sides tend to maximize the integration of domestic and foreign resources.
"But the SAAB to the Shanghai GM management is Wunaizhiju.
"GM dealers told reporters," If the products are selling well, why should we be the hard-won right to operate handed over to give way.
SAAB's done a lot of promotional activities, but faced with this product or products of low visibility, maintain a small amount of embarrassment.
It is reported that Shanghai GM to accept SAAB began after a large-scale build new channels and promoting model, "We are now the most urgent goal is to SAAB sales increase in sales to 1000.
"Shanghai GM said.
Saturn, Pontiac blood transfusion in China General Motors is ready to China's market blood transfusion to boost GM in this market influence.
According to the relevant channels that the imports of GM's Saturn car (Saturn) and Pontiac (Pontiac), and other models will enter the Chinese sales, in principle, be classified as "General Motors world," sales system.
"Next year will be imported by the two brands of some models.
"GM said.
For when the formal entry into the Chinese market
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It is learnt that as the only generic company set up by its subsidiary, Saturn's major development to withstand large-scale foreign cars into the U.S. market.
Its main products into luxury cars SL, travel and sports cars SW SC.
As the youngest GM brands, Saturn in appearance and performance on innovation, on price dominates the U.S. compact vehicle market.
To the Chinese market, the Saturn into the economy-compact car market has certain advantages.
And GM's Pontiac brand of the existing models are seven kinds of production, cover the car, two-door coupe, sedan, Van, leisure vehicles.
Pontiac cars to form avant-garde, style unique and world-renowned car.
At present, as the General Motors brand in the country's six major retail outlets layout to 1000, represents the common domestic sales of imported cars in the network brand, "GM World" has become more perfect.
And Toyota, Nissan sales of imported cars in China reached 20,000 compared to the imports of GM cars or whether the number of products on the number of models can now occupy domestic and imported car market compared to the two strong.
However, with General Motors to import new brands and products, coupled with Shanghai GM powerful marketing channels pave the way, once the imported China-made cars and trucks combined channels, there are still the GM of the opportunity.
The crux of the problem is: GM must find the products suited to the Chinese market.