the first time in two months, PCauto edit kelvin once again had an interview with the United States, general manager of GM Opel in southern China Mr. Huang Guobin, on an interview with the same time, after a certain period of vigorous publicity, the Opel has been made in southern China market The more noteworthy achievements, it is clear that in the Opel sales and consumer awareness of the above has been well raised.
This time of the interview, Mr. Huang Guobin, general manager of the kelvin more outstanding achievements is the joy and Opel raise the visibility of self-confidence.
Opel southern China general manager Mr. Huang Guobin PCauto: After nearly two months of vigorous publicity, Opel's market and promote the consumer point of view it has increased Opel, general manager of Mr. Huang Guobin: Opel cars in the country after a certain period of time the marketing and consumer user experience the spread, has gradually formed a sound consumption environment, this is an Opel car growth of the signs.
In the last week of the exhibition held in Shenzhen City, the market is reflecting the ideals, the scene of the List the number reached eight, for a brand of imported cars, the results have been very good, the next time there, we will Continue in south China's Guangzhou and other cities, have organized a similar tour, to enable more consumers to Opel cars have a more profound understanding.
And we can now see, and now we look at the exhibition hall or test drive the car every day consumers have good growth, it also depends on our publicity efforts and the support of consumers on the Opel.
PCauto: So far, in southern China market, consumers buy Opel cars is a model of the family or the purchase of most of the models it Opel, general manager of Mr. Huang Guobin: According to the survey, in Germany the family inside, the family's disposable income higher, a limousine will probably choose Mercedes-Benz, BMW or Audi and other models, but when the family conditional choice The second model of the vehicles, the Opel has become the choice of many German families, reflecting a fresh point of view, Germany is the family attaches great importance to family values and Opel are cheap and do a good image.
Opel on the domestic market, to buy more white-collar and corporate level in charge of the consumers, their understanding of the models who are more familiar with, sometimes even in some small sense, than our sales staff also rich, They decided that the consumer groups in a car that the forward-looking, they understand what the real good car, what is in their conditions of use and can not afford to buy not the models, and Opel models precisely in line with These vehicles to their requirements.
On the other hand, domestic consumers with income levels increase, the strengthening of family values, which Opel models also have a great room for development of the Opel car with this idea of the concept of consumer groups is very consistent, This makes Opel's further development and expansion of a certain fundamental nature.
PCauto: consumers now on a vehicle stability and durability have certain requirements, Opel in this regard have any extraordinary place? Mr. Huang Guobin, general manager of Opel: the limits of durable Opel car, Opel is also proud of an important factor.
In Germany, manufacturers will often develop new models to the German F1 circuit - Nurburgring circuit cruel durability test.
Is to a certain number of laps to run the fastest speed, which makes car must go all out to accomplish.
Opel models must be in the case of high-speed long run to get the best results, the Opel Astra time of 8 minutes and 31 seconds, just over the same level BMW 3 Series models one second slower, Success.
It can be said that such a test of Jingde Zhu models, has become a consumer can rely on the model, while Opel is such a large number of consumers can rely on the brand.
PCauto: Now you to the Hot models Zidong Dang Zafira models, the prices of around 250,000 yuan in the MPV models, Opel as the general manager of Southern China, how would you convince consumers from other models, to And the purchase of Opel's Zafira? Mr. Huang Guobin, general manager of Opel: We Opel has always been to consumers the impression that the quality of stability and security models.
The domestic car market
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First of all we can see that the Zafira has temporarily until all the domestic one of the panoramic sunroof, to buy our Zafira consumers a very environmental Shuxin the occupants, as far as possible the consumers to enjoy driving pleasure is also Zafira One important reason for the birth.
And Zafira have a good car space, in the third row of seats above, stands about 1.8 meters in the passengers can also be found in the third row of seats on the comfort of your own environment.
Secondly, we now see in the domestic market of the many MPV models, the body created inside the environment, that is the case, gave the agility of vehicles brought about a considerable discount.
The Zafira body in the design, as far as possible car-making level in a shorter, but the Zafira wheelbase with the same level or even higher level of the MPV is basically the same, and this is shown in the balance Opel cars In the comfort of the car and a flexible manipulation, do a very good balance, so that consumers with good use of space at the same time, also has a good sense of control, coupled with the inherent Opel, to consumers has always been very Excellent safety reputation, the Zafira is indeed a good choice for consumers.
PCauto kelvin: in many years ago, when the Opel has not been a formal way to enter the domestic market when there is a considerable number of Opel models in the domestic driving.
This makes Opel in the domestic market to establish a certain market visibility, security has become a durable and Opel in the domestic market to consumers in the early impression.
When Opel formal official channel to enter the domestic market
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Shenzhen Jia Che-hung - Opel (OPEL) car sales Tel :0755-2512 2961 Hall Address: extension of Shenzhen Lo Wu Yi Hua-peng Fong Road East car Exchange Square Area B on the 9th read more articles read more ICP ICP picture