Ford’s Lincoln-Mercury brand slipped 4% in consumer’s eyes
Ford’s Lincoln-Mercury brand slipped 4% in consumer’s eyes to tie with Hyundai and GM’s GMC division at No.4. Nissan, Mazda and Kia followed the Blue Oval brands with a 3% improvement. Nissan pulled equal to the industry average while Mazda and Kia dropped below average.
Nonetheless, the survey leaves little for auto makers to look forward to, as it also forecasts weak consumer spending with growth of no more than 2.3% in the third quarter.